Our July release focuses on how doubling our membership has improved data freshness, enhancing real-time validation signals for a more accurate target audience picture.
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Dear Valued 5x5 Member,

We're thrilled to announce the latest update to the 5X5 data cooperative. This update is focused around bringing in fresh, validated signals that empower smarter targeting decisions. 

    INCREASED MEMBERSHIP FUELS DATA FRESHNESS

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    Since the beginning of the year, our membership has doubled! This surge, coupled with contributions from new members, has yielded a treasure trove of fresh data points. This translates to a significant boost in validation signals, such as email opens, phone interactions, two-factor authentication, and internal observations within our DMP (data management platform).

     

    These real-time signals validate or invalidate data, ensuring a fresher, more accurate picture of your target audience.
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      NEW PRODUCT LAUNCHES

      Introducing Device 360

      This ties our UP_ID to MAIDs, Cookies and IP addresses.This powerful new product maximizes the attribution and targetability of the device graph with confirmed linkages to individual consumer data in our 5X5 person datasets, ensuring the freshness of audience insights. 

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      HEM2Domain

      Connects hashed emails (personal and business) to domains - this helps co-op members improve their resolution of hashed emails to B2B Domains.

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      KEY IMPROVEMENTS & FRESHNESS FOCUS

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      Market Pulse Gets Even Stronger

      Fueled by the increased association between consumer and professional identities, Market Pulse continues to experience ongoing improvement and expansion. This is further enhanced by a growing network of participating media partners, ensuring the most up-to-date insights into consumer behavior.

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      Core Freshness Enhancements

      • Beyond LinkedIn, Confidence in Current Employer Data: Following changes implemented by LinkedIn, 5X5 continues to provide strong validation of professional associations and employment through fresh, observational signals and network traffic data. 5x5 has increased the number of profiles it is able to validate in the last 30 days by over 300%. 
      • Catch-All Email Identification: We've identified over 13 million catch-all email addresses and added a new data category "Valid (Catch-all)" to relevant fields. This empowers you to better monitor your campaign performance and optimize for server side deliverability.
      • Digital Email Validation Up 100%: The continued adoption of the 5X5 tag has significantly boosted the number of digital email delivery validation signals used in our data creation process. This leads to improved Universal Person modeling and ensures fresher, more reliable email data.

      For more information or to access the latest data and documentation, please visit the links below.

      • 5x5 Data Cooperative Documentation: docs.5x5coop.com
      • Market Pulse API Documentation: docs.5x5coop.com/docs/market-pulse

      Thank you for being a valued member of the 5x5 Data Co-Op!


      Sincerely,
      The 5x5 Data Cooperative Team

       

      P.S. If you subscribe to specific data exports (B2B, B2C, etc.), you'll receive a separate email with the latest bucket locations.

       

      For any questions or to provide feedback, please don't hesitate to reach out to us at nick@5x5coop.com.

      5x5 Co-op, PO BOX 2354, Austin, TX 78768, USA

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