NOTE FROM THE FOUNDERS

We're excited to announce the June release of our data products, featuring significant improvements in data accuracy and linkages across B2B and B2C profiles.

KEY FILL RATE & SIGNALS STATS

Increased Person Precision

Our Universal Person modeling (version 2.3) has undergone a major upgrade, resulting in a measurable boost to the accuracy of the data signals.

Enhanced Email Validation

We've integrated additional data from Co-op ESP members, leading to an impressive 82% increase in email delivery validation signals. This translates to fresher and more reliable email data within your profiles.

Stronger B2B & B2C Linkages

We've seen a 35% jump in the connections between business and consumer data points. This powerful linkage provides a more complete picture of your target audience across all channels.

Improved Job Title & Education Fill Rates

Leveraging deterministic interaction data (registrations, digital activity), we've increased our confidence in the accuracy of high-value contacts. This empowers you to target the right people with the right message.

The Impact

These improvements ensure you have the most accurate and comprehensive data possible to drive successful campaigns.

• Target the right audience: With more precise data signals, you can confidently target individuals with the most relevant messaging.
• Boost campaign performance: Reach your audience with higher confidence thanks to improved email deliverability and a more complete understanding of their profiles.
• Optimize multi-channel marketing: Leverage stronger B2B-B2C linkages to seamlessly connect with your audience across all channels.

Detailed schemas, field descriptions, counts and fill rates can be found here.

Introducing Market Pulse Custom Topics

The 5x5 Market Pulse API now lets you create custom intent topics. These topics are scored against billions of daily signals to identify users researching those topics. Results are delivered daily to your S3 folder.

Market Pulse utilizes advanced AI and Large Language Modeling to assess user interest at an individual level (leveraging UP_IDs) for activation across digital, email, mail, and phone campaigns.

Looking Ahead: Future Development

1. Company Country Codes: Starting next month, we'll be adding country codes to firmographic, B2B Contact, and Universal Person files.

2. Increased Engineer Investment: We're expanding our engineering team to further accelerate product development. Tell us what features/ improvements matter most to you.

For Your Reference:

For your reference, a separate email with the latest data bucket locations will be sent to subscribers of B2B, B2C, Universal Person, UP2HEM, IP2Company, IP2HEM, and Firmographic data exports.

Feedback and Inquiries

We value your input. If you have any questions or suggestions for future development projects, please don't hesitate to reach out to nick@5x5coop.com.

Thank you for being a part of the 5x5 Data Co-op community!

Sincerely,

The 5x5 Data Cooperative Team