NOTE FROM THE FOUNDERS

We're thrilled to share our latest data product updates, with a continued focus on data quality and freshness. We’re also pleased to announce a real-time tag resolution capability, available to members upon request.

The May release is primarily focused on increasing linkages and validation signals in our Firmographic, B2B, B2C, and Universal Person contact files, as well as a complete data refresh. Detailed schemas, field descriptions, counts and fill rates can be found here.

KEY FILL RATE & SIGNALS STATS

Key Improvements in Data Quality & Validation

Increased Data Confidence

Increased member contributions have boosted confidence in data accuracy

our growing member base has led to a higher data validation velocity

This means more unique sources are confirming data points, resulting in greater confidence in individual field values.

Enhanced Email Validation

Advanced validation techniques eliminated 14 million invalid B2B email addresses for better campaign performance

We've refined company models and implemented the new CC_ID definition, enabling the removal of over 14 million invalid B2B email addresses. This translates to cleaner data for more effective email marketing campaigns.

Increased Fill Rate Increases

Fill rates consistently increased by over 10% across B2B and Consumer Data for better targeting

Deterministic linkages and improved device/IP intersections have led to a 10% or greater increase in fill rates across B2B and consumer contact data. You now have richer profiles to work with for improved targeting.

Boosted High-value Contact Accuracy

New data insights sharply increase accuracy of high-value contacts

Leveraging deterministic interaction data (registrations, digital activity), we've significantly increased our confidence in the accuracy of high-value contacts. This empowers you to target the right people with the right message.

Introducing Real-time Tag Resolution

We're pleased to announce the availability of real-time tag resolution for our Audience Data Cloud (ADC) product. Every website visit now instantaneously resolves to a Universal Person ID (UP_ID), enabling:

Personalized Content Delivery: Tailor experiences to individual users.
Cross-Device Activation: Reach your audience seamlessly across all devices.
Enhanced Tracking: Gain deeper insights into user behavior.

Looking Ahead: Future Development

Person model updates: Incorporating additional dimensions and information into the model will improve person-to-device linkage, record freshness, and B2B2C linkages.
Household ID: Our data set currently captures 89% of the 131 million US households. This ID will help with targeting and delivery for consumer campaigns
Increased Processing Capability: We’ve increased our ability to capture and ingest data - we will be working closely with members to get more contribution over the coming weeks.

For Your Reference:

If you subscribe to B2B, B2C, Universal Person, UP2HEM, IP2Company, IP2HEM, or Firmographic data exports, you'll receive a separate email with the latest bucket locations.

Feedback and Inquiries

We encourage your feedback! If you have questions regarding these updates or data projects you'd like us to prioritize, please don't hesitate to contact us at nick@5x5coop.com.

Thank you for being a valued member of the 5x5 Data Cooperative.

Sincerely,

The 5x5 Data Cooperative Team