We're thrilled to share our latest data product updates and announce the release of a brand new offering designed to enhance targeting capabilities!
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Dear 5x5 Members

We're thrilled to share our latest data product updates and announce the release of a brand new offering designed to enhance targeting capabilities!

    Data Product Enhancements

    The April release is primarily focused on increased tag resolution and audience quality. Detailed schemas, field descriptions, counts and fill rates can be located here.

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    Introducing the Universal Person Digital Activation File

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      We're excited to announce the release of the Universal Person Digital Activation File!  This new product streamlines the process of creating digital audiences for both cookie-driven and in-app (including OTT and connected TV) targeting.
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      IP Address to Hashed Email (HEM)

       

      We've observed significant growth in unique HEM associations within the product. To further refine accuracy, we're now:

      • Identifying data center IP addresses associated with email opens, pinpointing email hosting providers and avoiding incorrect company associations. 
      • Flagging IP addresses linked to data centers and automated email processes from platforms like AWS and Azure.
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      IP Address to Company Domain

       

      This comprehensive dataset continues to grow, providing valuable insights into business IP addresses and remote work practices.

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      Universal Person Export

       

      This "portable identity graph" continues to be a valuable tool for maximizing the aggregate value received from 5x5 data products. We're excited to see ongoing consumer-business identity connections and rich signals validating linkages and activation channels.

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      Observational Email Validation

       

      Thanks to your contributions, we now boast the largest known and validated email address database ever assembled!

       

      MEMBER ASK: In the coming months, we'll request your assistance in collecting observational email deliverability and bounce data. We'll provide a contribution format and explore API and automated methods for easy participation.

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      B2B Contact Data

       

      We're prioritizing observational signals over volume for B2B records, ensuring the accuracy and engagement of included email addresses.

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      Firmographic File

       

      Our "Better Together" approach has led to significant improvements in company ID assignment, enhancing the overall accuracy of thermographic information.

      If you are subscribed to the B2B, B2C, Universal Person, UP2HEM, IP2Company, IP2HEM, or Firmographic exports, you'll receive a separate email with the bucket locations.


      Please email nick@5x5coop.com if you have any questions regarding the most recent data delivery updates and if there are any data projects or issues that you’d like to see prioritized that we haven't mentioned.


      Sincerely,
      The 5x5 Data Cooperative Team

      5x5 Co-op, PO BOX 2354, Austin, TX 78768, USA

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