We've seen a significant expansion in our tag network and as a result, we expect members to see a 50%+ increase in tag resolution rates, providing immediate lift in audience sizes, attribution, and intent resolution!
View in browser
Header

NOTE FROM THE FOUNDERS

"We've seen a significant expansion in our tag network and as a result, we expect members to see a 50%+ increase in tag resolution rates, providing immediate lift in audience sizes, attribution, and intent resolution!"

    KEY HIGHLIGHTS

    The March release is primarily focused on increased tag resolution, and audience quality.  Detailed schemas, field descriptions, counts and fill rates can be located here.
    ReleaseNote Email Features (2)-1

    Resolution rate increase exceeding 50%.

     

    The Co-op has ingested a large volume of member observed data into the cookie pool, which will increase the value from ADC, LDC, Audience Activation or intent products:

    • 50%+ expected increase in resolution rates
    • Increased audience onboarding and activation rates
    • Improved person-level attribution in the intent feed

    OUR RECOMMENDATION: To perform audience refreshes within the next week for audience expansion.

    Frame 1 (1)

    New ADC option for cookie sync: 1:1 resolution of tag fires to HEMS.

     

    The Co-op has done the work for you in choosing the highest quality HEM from a tag fire, using a combination of online and offline data signals. This capability is available upon request. 

    Nick Email

    ReleaseNote Email Features (3)-1

    Boosted B2B linkage, validation & fill-rates

     

    Solid improvements in key B2B linkage features:

    • 7% increase in LinkedIn_URL to business_email linkage
    • 7% increase in LinkedIn_URLs
    • 5% increase in business email validation status
    • 5% increase in last_updated fill rates

    Continued gains in feature fill rates:

    • 5% increase in work history
    • 53% increase in education history
    • 22% increase in company description
    • 6% increase in social connections

    UPDATE SUMMARY

      Screenshot 2024-03-06 at 8.33.03 AM

      WHAT WE'RE WORKING ON

        1. Updating Department, Seniority, and Job Function classifications, for improved precision and adherence to the latest standards.
        2. Ongoing effort to improve tag resolution and B2B2C linkages.

        If you are subscribed to the B2B, B2C, Universal Person, UP2HEM, IP2Company, IP2HEM, or Firmographic exports, you'll receive a separate email with the bucket locations.

         

        Please email nick@5x5coop.com if you have any questions regarding the most recent data delivery updates and if there are any data projects or issues that you’d like to see prioritized that we haven't mentioned.

        We appreciate all your feedback,

         

        - Nick Weldon, Founder of The Data Co-op

        5x5 Co-op, PO BOX 2354, Austin, TX 78768, USA

        Unsubscribe Manage preferences