NOTE FROM THE FOUNDERS

“We continue to invest in identity resolution and quality, and are proud to incorporate enhanced person and company IDs into the February release.”

KEY HIGHLIGHTS

Leveraging 4X more metadata, we are able to significantly improve record freshness.

The many enhancements brought forth by the team on this release are outlined below in more detail; we look forward to your feedback!  Detailed schemas, field descriptions, counts and fill rates can be located here.

Enhanced crosswalk for contact enrichment

UP2HEM: This file provides a crosswalk between the up_id and various hashed email forms. 

Incorporated open/click data for 400M+ emails

Incorporated open and click data on more than 400M+ new unique emails. 

Improved up_id & cc_id models

up_id:  increased source data and enhanced aggregation for higher quality identity performance in cookie resolution, data enrichment, and audience targeting.
cc_id: enhanced modeling for linking related domains, which provides better firmographic quality and increased match rates.

Two New Firmographic Features

company_description: this new text field contains a full company description.

related_domains: captures domains that are observed to be related to the top-level domain through business emails, b2b linkages, and redirects. 

100M B2B contacts with NAICS

Over 25 million contacts with NAICS codes being added to the >100m B2B contacts in the B2B file.

Enhanced fraud removal boosts accuracy

Additional quality filters to cookie/hem and maid/hem linkages removes likely fraud for increased accuracy and better cost performance for ad-tech.

UPDATE SUMMARY

WHAT WE'RE WORKING ON

1. Campaign Readiness Score:  this score will provide members with the ability to select the precision/recall for an audience, based on performance factors within the record. This will help members prioritize records more easily for campaign related use cases.

2. Mobile/Direct Phone Confidence Score: this score will provide the confidence level of each mobile and direct phone records, based on billions of observations.

3. New Features:  linked_emails

4. Updated S3 folder: structure to aid with automated processing by members 

If you are subscribed to the B2B, B2C, Universal Person, UP2HEM, IP2Company, or IP2HEM, or Firmographic exports, you'll receive a separate email with the bucket locations.

Please email nick@5x5coop.com if you have any questions regarding the most recent data delivery updates and if there are any data projects or issues that you’d like to see prioritized that we haven't mentioned.

We appreciate all your feedback,
Nick Weldon, Founder of The Data Co-op