Note from the Founders

“The introduction of the Universal Person and Company IDs have enabled the Co-op to improve precision, fill rate and reach of our company and person data files, resulting in a 40% increase of connectivity between B2B2C in this month’s release!” -Nick Weldon

November Co-op Product Release

November's release illustrates the collective power of the Co-op’s signal to validate accurate data and create deterministic linkages between Business and Consumer personas at unprecedented scale. Here are some highlights:

40% increase in B2B2C linkage
Added 9m new B2B profiles to the B2B Export
Substantial increases in personal email (38%), direct numbers (56%), personal address (28%), and other key fields in B2B
Added 5m new Company profiles with domains to the Firmographics Export
100% of B2C records are now multi-sourced

Overview & Key Highlights

What's changed and Why?

For the full schemas, feature counts, and fill rates, visit docs.5x5coop.com or click on the link below.

Find Schemas Here

Product Deep Dive

UPDATE: Universal Person 2.0

The Universal Person process creates the best record of a person from available B2B and B2C data. Universal Person 2.0 adds increased sophistication to the ability to select the best possible data elements and increase the linkage between the B2B and B2C files.

UPDATE: Firmographics 2.0

Firmographic 2.0 improves our ability to aggregate company data at the field-level - substantially improving counts, fill rates, and quality, across all industries and company sizes:

34% increase Companies Profiles, to 15.2m
173% increase in Company LinkedIn URLs, to 8.1m
106% increase in Primary Industry, to 8.7m
230% increase in Company Phones, to 2.8m

UPDATE: B2B Export

The B2B file continues to grow in breadth, depth, quality, and linkage to B2C data. The B2B Contact file now has 70m+ contacts connected to consumer profiles:

134 million distinct contacts, working at 7 million distinct businesses
70m+ records with B2B2C linkage
38% increase in personal emails
56% increase in direct phone numbers
28% increase in personal addresses

UPDATE: B2C Export

247 million distinct contacts
100% records are multiple sourced
26% increase in personal emails
29% increase in mobile phones
33% increase in Delivery Point Validation (DPV) codes

Where is Your Data?

If you are subscribed to the B2B, Universal Person, B2C, Firmographics, IP2Company, or IP2HEM exports, you'll receive a separate email with the bucket locations. All other data deliveries are done in real-time or quarterly.

WHAT WE’RE WORKING ON

Updated Job Title, Department, Seniority, and Function data
Addition of skills to B2B contact records
Increased automation for ingestion and standardization in our data pipelines
Expansion of Business Email Validation Signals

*Let us know if you have any questions on the items above and if there are any priorities you’d like added.

We appreciate your feedback

Tell us what you think!

Please email nick@5x5coop.com if you have any questions about the most recent data delivery updates or if there are any key features or enhancements you would like to see added to future releases.

Have a fantastic November, Co-Op Members. Enjoy a complementary joke as thanks for your loyalty (and for reading all of this newsletter).

What's a ghost's favorite dessert? I-Scream! 🍦