Dear Valued 5x5 Member,

We're excited to announce the September release of the 5x5 Data Cooperative, these updates deliver on our commitment to data freshness and person-company linkage quality. This release builds upon the previous month's, showcasing the continued execution of our roadmap and the ongoing value we bring to your data-driven strategies.

Fresh Data Fuels Powerful Insights

Increased Freshness Across All Files: Expect a boost in data freshness, including a 7% increase in LinkedIn profiles in B2B contact files and a 16% increase in mobile phone numbers.

Behind-the-Scenes Enhancements: We've made substantial investments in data quality testing and validation – the unseen work that ensures the accuracy and reliability of your data.

MarketPulse Company

A powerful new product that delivers weekly research-based intent data attributed directly to the company level. This valuable file utilizes a comprehensive B2B taxonomy of over 33,000 topics and includes insightful trend analysis to help you identify emerging opportunities and optimize your marketing strategies.

Looking Ahead: October Release

Building on the momentum of September, stay tuned for the October release, which includes four exciting new features and updates across contact and firmographic files. We'll send a separate notification with detailed information and schema additions in the coming days. Here's a sneak peek at some of the upcoming enhancements:

1. New Feature → Normalized Job Title

• job_title_normalized: Standardized and normalized job titles for more accurate targeting and analysis alongside the original job title field.
• company_country & contact_country: Leverage ISO 3166-1 alpha-3 country codes for both company headquarters (HQ) and personal address locations (currently limited to the United States in contact datasets).
• personal_address_last_updated: Track the date of the last update to the 
  personal address field for enhanced data hygiene.
• mobile_validation: Identify the last confirmation date for each mobile phone number, ensuring optimal deliverability and data accuracy.

2. Universal Person 2.3

We've been working on an upgraded model that incorporates new features for more precise and comprehensive audience targeting.

3. Logic Update for Company Email Pattern Detection & Scoring

Benefit from improved email address recognition and scoring to ensure your campaigns reach the right inboxes.

Thank you for being a valued member of the 5x5 Data Co-Op!

Sincerely,
The 5x5 Data Cooperative Team

P.S. If you subscribe to specific data exports (B2B, B2C, etc.), you'll receive a separate email with the latest bucket locations.

For any questions, feedback, or to chat about adding additional data for your users, please don't hesitate to reach out to us at nick@5x5coop.com.