This month we hit 97.4% UP_ID stability, boosted B2B email validation, and refreshed 20% of income/net worth records. Next up: the largest co-op data contributions of the year, fueling accuracy and coverage for all members.
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Oct Release Notes Hero

Dear Valued 5x5 Member,

We're excited to share our October release of the 5x5 Data Cooperative. This month's updates focused on predictability and refresh, two critical components for maximizing the utility of your data-driven strategies. These improvements set the stage for an even more significant boost in November, following the largest influx of co-op data contributions this year.
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    What's New: October Release Notes

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    This month, we've focused on delivering improvements to enhance data stability and the refresh rate of high-value demographic fields.

     

    Record Stability & Predictability

    • We've achieved our best month-over-month UP_ID consistency, with a 97.4% shared Universal Person IDs (UP_IDs) between last month and this month.
    • This stability is crucial for long-term identity resolution and cohort analysis.

    Enhanced B2B Email Validation

    • We've increased deliverable business email validation by 9.5%.

    Net Worth & Income Accuracy Overhaul

    • By leveraging census data to source median income and salary ranges for normalized job titles, age ranges, and zip codes, we've updated 20% of records with refreshed net worth and income information.
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    Q4 Roadmap Update: Preparing for Record Contributions

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    The biggest news this quarter is the volume of new data. We've just received the largest co-op data contributions of the year from numerous co-op members, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Email Service Providers (ESPs), sales acceleration platforms, digital measurement platforms, and performance marketing agencies.

     

    Our #1 focus for the beginning of Q4 is ingesting all this new data. This massive intake will drive substantial improvements to both B2C and B2B datasets, specifically resulting in:

    • Improved Fill Rates and Recency: The depth of these contributions will immediately enhance the freshness and coverage of our data.
    • Increased Accuracy: The volume and diversity of these new signals will further strengthen our Person and Company Models, driving enhanced accuracy across all fields.

    We are confident that these initiatives will continue to elevate the quality and utility of the 5x5 Data Cooperative for all our members.

    For full October release details and access to the latest data, please visit our knowledge base at: docs.5x5coop.com.

     

    We value your feedback and questions. Reach out to us at nick@5x5coop.com to discuss how 5x5 can continue to be your most valuable data partner.

     

    Sincerely,
    The 5x5 Data Cooperative Team

    5x5, 2000 E 6th St., Suite 7, Austin, TX 78702

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