Discover 5x5’s latest roadmap advancements, including data validation enhancements, a new tiered approach for tailored use cases, and November’s powerful release highlights.
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A Message from Our Founder

Dear Valued 5x5 Member,

Our mission at the 5x5 Data Cooperative has always been to reshape how data serves our members, not by following convention but by setting our own standards of quality and depth. 


In our journey towards this vision, I’m pleased to share an update on our roadmap. It outlines the critical advancements we’re making to transform consensus data into validated and to strategically tier our data to the unique demands of member use cases.

- Nick Weldon, CEO & Founder of 5x5
    ReleaseNote Email Features (22)-1

    What's New: November Release Notes

      In this latest release, we’ve made significant progress in key areas across B2B:

      • 205% increase in ESP validated emails
      • Validated an additional 17 million job titles and companies 
      • Increased mobile phone coverage by 15%
      • Increased personal address coverage by 61%
      • Increased the number of companies by 11%
      ReleaseNote Email Features (24)-1

      Roadmap Update (Release 1 of 4)

      Our roadmap is guided by two primary pillars:

      1. Reducing consensus data to a more refined state of confirmation data.
      2. Establishing a tiered model, tailored to fit diverse use cases across our member base and their evolving needs. 
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      Objective: Each release cycle over the next four months aims to cut the amount of consensus (data that has wide representation in the contribution from members, but does note have validation signal confirming its currency/validation) data in half. 

      • Current Data Composition: Our dataset currently holds two-thirds confirmed data and one-third categorized as consensus. 
      • The How: Zero in on key contributing co-op member segments that stream real-time confirmations on titles, company, and contact information. 
      Tiered (4)

      Objective: Develop a tiered approach to align specialized data subsets with unique member use cases.

      • Current Approach: Within our roadmap, we acknowledge a one-size-fits-all approach limits the potential for members by not showcasing the depth of our data products.
      • The How: 5x5 is building a tiered approach that aligns with the unique demands of member use cases with specialized data subsets for varied needs.

      We will be working closely with members over the next few months to ensure we are building the right tiered dataset to align with priority use cases.
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      The Benefit to Co-Op Members

       

      A tiered model allows members to access data subsets specifically aligned to their use cases, improving relevance and reducing data processing time.

       

      For example, 5x5 will have a demand gen dataset (focused on email, phone # and demographic data validation), an enrichment dataset (focused on linkages B2B2C), and a digital dataset focused on audience activation.

      Explore the Latest & Stay Connected


      For full release details and access to the latest data, please visit our knowledge base at docs.5x5coop.com.

       
      As always, we value your feedback and questions. Feel free to reach out to us at nick@5x5coop.com, and let's discuss how 5x5 can continue to be your most valuable data partner.


      Thank you for being a valued member of the 5x5 Data Cooperative!


      Sincerely,
      The 5x5 Data Cooperative Team

      5x5, PO Box 2354, Austin, TX 78768, USA, 512-827-9312

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