Dear Valued 5x5 Member,

It’s the first data release of the year! As a reminder, we are committed to providing you with the most accurate and actionable data to fuel your product roadmaps. This month's release showcases our ongoing dedication to enhancing fill rates and data utilization of the 5x5 data assets.

What's New: January Release Notes

• Expanded Reach: We've significantly expanded our data coverage, providing better reach to target audiences. We've achieved a 15% increase in mobile phone coverage and a 17% increase in contact addresses. This improvement is powered by the increases in both members and contribution.
• Enhanced Contact Data: We've made strides in improving the accuracy and completeness of our contact information. This includes a notable increase in verified business phone numbers and an 8% increase in B2B email fill rates.
• Deeper B2B Insights: We've further enriched our B2B contact data. This includes an 8% increase in the onboard ability and digital recall for B2B contacts within the digital products, allowing for more effective digital targeting and improved website traffic measurement.
• Introducing "Conformance": Beyond our focus on "Consensus" and "Confirmation," we've introduced a new quality guidepost: "Conformance." This ensures that data within the "Consensus" realm not only represents frequent occurrences but also adheres to proper formatting and data standards, and cannot be invalidated using existing signals.

Q1 Priorities

As we start the new year, our roadmap focuses on the following priorities:

• Data Acquisition: Expanding datasets to provide more comprehensive coverage.
• Model Improvements: Integrating more machine learning to enhance accuracy and performance.
• B2B Data Features: Adding functionality based on historical data such as previous emails.
• Identity and Confirmation: Increasing identity validation and improving the speed of confirmation signal updates.
• Conformance Improvements: CAAS address standardization, firmographic alignment with website information, additional data formatting improvements, etc.

These priorities ensure our data remains tailored to the evolving needs of your business strategies.

Explore the Latest & Stay Connected

For full January release details, visit our knowledge base: docs.5x5coop.com.

We value your feedback and questions. Reach out to us at nick@5x5coop.com to discuss how 5x5 can continue to be your most valuable data partner.

Sincerely,

The 5x5 Data Cooperative Team