Dear Valued 5x5 Member,

We are excited to share our August release of the 5x5 Data Cooperative. These updates continue our commitment to providing high-quality, fresh data to fuel your data-driven strategies. 

What's New: August Release Notes

This month brings a few important updates, and we made significant progress on several key, longer-term projects coming in September.

• Expansion of B2B email-to-LinkedIn Linkage: We strengthened one of the most important data linkages this month by 5.5 million (B2B Email to LinkedIn linkage), an 11% overall increase.
• Improvements to Job Title Recency: Ingesting new co-op contributions is enabling job titles to refresh far quicker—by 60 days on average—which will be maintained going forward. Members will see fresher job title data in the most recent validation timestamps.

Q3 Roadmap and Impact Updates

While August brings the important updates mentioned above, we also made progress on several key, longer-term projects coming in September.

Brian's Market POV

Navigating Data Scarcity in the Age of Bots and Shutdowns

Navigating the digital landscape for actionable data has become increasingly challenging. The recent shutdown of major players like Proxycurl, following legal action from platforms like LinkedIn, is just the latest ripple. This trend, combined with the growing phenomenon of the dead internet theory—where automated bots and virtual agents muddy the waters—means there's a shrinking pool of reliable, human-generated data to scrape. If you're still relying on traditional public profile scraping, now is the time to shift your data strategy.

For full August release details and access to the latest data, please visit our knowledge base at: docs.5x5coop.com.

We value your feedback and questions. Reach out to us at nick@5x5coop.com to discuss how 5x5 can continue to be your most valuable data partner.

Sincerely,
The 5x5 Data Cooperative Team