Dear Valued 5x5 Member,

February’s release focuses on maintaining data stability and improving validation across core identity assets. These updates reinforce model reliability and prepare the platform for more substantive changes scheduled for March.

What's New: Data Stability & Validation Updates

This month’s refresh focused on reinforcing data stability and validation across the co-op’s core identity assets. These improvements strengthen confidence in linkages, support longitudinal analysis, and maintain continuity of high-quality data delivery.

Key Improvements

UP-ID Consistency MoM

We maintained 98% Universal Person ID consistency, extending the stability achieved in Q4 and January.

High UP-ID stability is critical for cohort tracking, longitudinal analytics, and minimizing identity churn across recurring deliveries.

Email Validation Signal Refresh

Refreshed email validation signals across business contact records.

This update improves deliverability confidence and strengthens email-based identity linkages used in enrichment and activation workflows.

Job Title and Company Validation

Updated job title and company validation to improve alignment between individuals, roles, and employers.

These refinements enhance firmographic accuracy, support better segmentation, and improve the overall quality of B2B linkages across the co-op.

Looking Ahead: What’s Coming in March

Model Update (Beta)

• Improved overall model accuracy

• Higher fill rates across key identity attributes

• Enhanced linkage confidence across datasets

Members may opt into the beta release. Those who do not opt in will remain on the current production model.

If you’re interested in participating in the beta, please let us know.

International Data Improvements

• Company normalization and firmographic enhancements

• Expanded LinkedIn-based validation

• Increased international B2B email coverage

• Transitioning to monthly release schedule

These updates move our international datasets from beta toward operational readiness for multi-market use cases.

Looking at the Bigger Picture

Across the past several months, a clear pattern has emerged:

• Ongoing model improvement through validation and testing

• Expanded coverage driven by member contributions and international investment

• Faster iteration enabled by more frequent delivery cycles

February’s update strengthens the foundation. March reflects the next phase of material product updates.

For full release details and access to the latest data, please visit our knowledge base at: docs.5x5coop.com.

We value your feedback and questions. Reach out to us at nick@5x5coop.com to discuss how 5x5 can continue to be your most valuable data partner.

Sincerely,
The 5x5 Data Cooperative Team