November brings our largest data intake of the year — boosting accuracy, coverage, and long-term identity stability across the co-op.
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Dear Valued 5x5 Member,

November’s updates reflect the continued and accelerated expansion of member contributions, increasing the depth, recency, and reliability of the co-op. As contributions scale, it reinforces our core identity stability, expands coverage, and strengthens overall model performance.

 

This release highlights those advancements across our product portfolio, with targeted enhancements to the B2B & B2C dataset.
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    November Release Notes

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    Amplify Your B2B Outreach

    Our first wave of processing new contributions has immediately bolstered our B2B dataset, enhancing accuracy and volume.

    Email Service Provider (ESP) Validation

    • We’ve achieved a 34% increase in Email Service Provider (ESP) validation, the most significant monthly improvement in this feature since its inception. 

    Expanded B2B Email Coverage

    • We've delivered a 5.3% increase in B2B emails, expanding the total size of 5x5’s contact dataset and providing broader reach into professional audiences. This builds upon the September release, which saw a 3.5% growth in business email coverage.

    LinkedIn URL Growth

    • We added more contacts, resulting in a 6.16% increase in the total count of available LinkedIn URLs—a key feature for profile completeness and connectivity.
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    Data Stability & Predictability

    Our core identity resolution remains exceptionally stable, a critical factor when managing the current high-volume data contributions.

    Universal Person ID (UPID) Consistency

    • We have successfully maintained a 97% UPID consistency from the last release to this one, making this one of the most stable releases to date. This continues the excellent record stability reported last month, which was 97.4%. This stability is crucial for long-term identity resolution and cohort analysis.
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    Core Data Foundation Improvements

    Growing member contributions are driving deeper standardization across our foundational data elements.

    CASS Address Standardization

    • We increased the number of CASS-standardized records by 97 million, strengthening address quality across the co-op. This builds on June’s update, where CASS and NCOA validation reached roughly a 95% fill rate across B2B, B2C, and Company datasets.
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    Q1 ‘26 Roadmap: What’s Coming

    Data Ecosystem Diagram (2)

    Our focus as we move into 2026 remains the ingestion and optimization of the massive data volume from the year's largest co-op contributions. These are pivotal to the ongoing evolution of both our B2C and B2B datasets.

    • Continued Focus on Member Data Contributions: The depth and diversity of these new contributions will drive substantial improvements in fill rates, recency, and overall accuracy across all data fields.
    • Consumer Improvement Coming Soon: We are currently utilizing the new contributions to develop enhancements that will bolster our consumer-focused B2C datasets, with new releases planned in the coming months.

    For full October release details and access to the latest data, please visit our knowledge base at: docs.5x5coop.com.

     

    We value your feedback and questions. Reach out to us at nick@5x5coop.com to discuss how 5x5 can continue to be your most valuable data partner.

     

    Sincerely,
    The 5x5 Data Cooperative Team

    5x5, 2000 E 6th St., Suite 7, Austin, TX 78702

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