Dear Valued 5x5 Member,

We're excited to share our May release of the 5x5 Data Cooperative. This month, we've expanded our focus across multiple data sets, including IP-to-HEM, IP-to-Company, B2B, and Universal Talent.

These enhancements reflect our ongoing focus on delivering high-quality, validated data that powers your business decisions and product innovations.

What's New: May Release Notes

This month's release continues our focus on enhancing data accuracy and expanding coverage. Key updates include:

Comprehensive B2B Email Validation

17.3 million B2B emails now have a newer validation status timestamp than the previous delivery.
3.6 million increase in linkedin_url to B2B email connections, enhancing profile completeness and connectivity.

100% Transaction-Validated Mobile Numbers

Every mobile phone number in our B2B dataset is now 100% transaction-validated.
33 million mobile phones confirmed as deliverable.
You can confidently rely on these numbers for your outreach campaigns, knowing they are real, active numbers.

IP Address Data Sets Quality Improvements

IP-to-Company saw a 41.3% increase in IPv4 pairs.
IP2HEM saw a 32.5% increase in IPv4 pairs.
For our IP-to-HEM, we've removed IPv6 addresses to reduce data noise.
Invalid HEMs have been eliminated to improve overall data accuracy.
These changes result in cleaner, more reliable data for digital targeting.

Universal Talent Advances to General Availability

Added CC_ID into work history, making it exponentially easier to connect work history to real companies.
This integration moves the Universal Talent product from beta into general availability.

Q2 Roadmap Progress

As we approach the midpoint of Q2, we continue to make steady progress on our previously announced roadmap initiatives:

Data Noise Reduction: Our efforts to minimize data noise are showing results across multiple product lines
Enhanced Validation: Significant improvements in validation rates for emails and phone numbers
Person Model Improvements: Continued refinement of our Universal Person model with enhanced linkages

Coming in June

Looking ahead to next month, our team is focused on delivering:

CASS and NCOA Address Validation: Standardizing address data across all contact records
Email Validation Enhancements: New email signals to further improve validation accuracy
Increased B2B2C Linkage: More comprehensive connections between business contacts
IP Recency Improvements: Enhanced freshness of IP data
Net Worth and Income Data Refinements: Building on our demographic data quality initiatives

For full May release details and access to the latest data, please visit our knowledge base at: docs.5x5coop.com.

We value your feedback and questions. Reach out to us at nick@5x5coop.com to discuss how 5x5 can continue to be your most valuable data partner.

Sincerely,
The 5x5 Data Cooperative Team