Dear Valued 5x5 Member,

We're excited to share our July release of the 5x5 Data Cooperative. These updates continue our commitment to providing high-quality, fresh data to fuel your data-driven strategies.

What's New: July Release Notes

This month, we've focused on improving B2B2C linkage and B2B fill rates:

Enhanced B2B Record Linkages: We've seen significant progress in connecting personal email addresses to B2B records, with a 19% increase over the last 30 days.
10% increase in B2B Mobile Numbers & 11% increase in Personal Addresses.
5.5% increase in LinkedIn URL Fill Rates.
5.5% increase in Company_last_validated - helping ensure the prospects you are reaching out to still work at the correct company.

Q2 Roadmap and Impact Updates

We are proud to report that we completed 8 of the 10 product enhancements roadmapped for Q2:

Here are fill rate increases across some key features in Q2:

Q3 Roadmap

We'd like to share our updated roadmap, highlighting the key projects we'll be focusing on in Q3:

B2B: Use Case Features (NEW): We'll be adding a feature for use cases which will enable users to easily filter the B2B data to meet their specific needs. Initial use cases will include Demand Generation, Digital Audiences, and Identity Linkage.
Company Insights & Technographics (NEW): 5x5 is investing in a new product offering consisting of company insights & Technographics data. This new offering will provide details such as business summary, social links, funding details, acquisitions, tech stack, and more!
Business Person Validation & Fill Rates: We are continuously working to improve both fill rates & accuracy within our contact data.
Person Model 2.0: Our AI team has been working on a new person model that is expected to significantly improve the quality and connectivity of identity data.
Company Model 2.0: After we update our Person Model, we will be doing a similar exercise on our company firmographics, with an emphasis on SMB sized companies.
UPID Digital Products: Adding UP_ID to digital products improves the ease of use for our products.
IP Product Improvements within Website Resolution: Further enhancements to our IP product for better website resolution.
Integrating IP:GEO for Resolution: This initiative was introduced in our April release and continues to be a focus for Q3.
Market Pulse New Features: Adding some intent indicators for High, Medium and low intent to help customers filter and prioritize the data.

We are confident that these initiatives will continue to elevate the quality and utility of the 5x5 Data Cooperative for all our members.

For full July release details and access to the latest data, please visit our knowledge base at: docs.5x5coop.com.

We value your feedback and questions. Reach out to us at nick@5x5coop.com to discuss how 5x5 can continue to be your most valuable data partner.

Sincerely,
The 5x5 Data Cooperative Team